Our new corporate design

No other cultural product is embedded amidst such polarising contrasts as wine. It is a thousand-year-old delightful drink which has been subjected to the highest innovations. From bare soils, ancient knowledge along with the passion of winegrowers helps provide this noblest work of art with every imaginable flavour. Wine culture thus connects us to the past and the future. A life in the yearly cycles of the vines grounds our present. And as a result of this temporal breadth, wine becomes a lifelong sense of purpose and source of inspiration. 

These thoughts were the basis for a new brand signature for 'Vinum Hotels Südtirol’. The group's enthusiasm immediately spilled over to us in a creative spate. Now, a year later, we can witness how design decisions have been able to unfold: colours, typographical ideas, shape findings. Last but not least, a new and positive sense of identification has been created for the whole group. We look forward to innovative ways of artfully bringing this passion for wine closer to guests staying at 'Vinum Hotels Südtirol'. And we wish the group continued success. 

Arno Dejaco – Creative Director